Singer Rihanna is a face of the new ad campaign for Tattoo Heart.

Italian fashion house Gucci and charity foundation UNICEF are partnering again for the fourth year in the row.

Gucci has launched a special white version of Tattoo Hearts Collection of handbags and accessories to help with UNICEeart tattoo design F’s motives.

The collection is adorned with a stylish illustrated heart tatto design

decorated with the iconic Gucci symbols – the horsebit and the web.

The tattoo heart line features canvas totes and silk scarves with tattooed hearts, flowers and stars. Handbag styles are presented in a variety of materials.

25% of the collection purcheses will go to the children’s foundation.

“I love the idea of a heart being tattooed onto the handbags,” says Gucci’s creative director Frida Giannini, who has designed the unique annual cline in support of the charity’s lifesaving initiatives in sub-Saharan Africa since 2005, “It’s a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here. This is not a one-off programme, but rather an ongoing commitment to the incredible work that UNICEF is able to achieve. It’s really our chance to give back.”

we feel good that even the BIG time designers are giving back. Tell us who do you think Pastry should do a campaign with and what cause do you think is most important to support?.